A UK-based entrepreneur with a strong background in gifting and e-commerce, the client previously built and grew a personalised gifting business, gaining hands-on experience in product development, online sales, fulfilment, and customer operations.

The new product was created around a simple everyday problem: finding the right gift for a child is often harder than it should be. The platform was designed to help parents and gift-givers discover relevant gifts, remember important occasions, and coordinate presents with family and friends.

The client already had a product database and referral-based product links that could be incorporated into the new digital experience.

Before the platform, there was no dedicated system for managing children's birthdays, preferences, and gift ideas.

People typically had to:

• save birthdays in their personal calendars
• keep gift ideas in notes on their phones
• remember children's interests themselves
• spend significant time searching for suitable gifts
• ask parents what a child might want
• keep track of what had already been purchased

For parents, there was also no simple way to create and share a wishlist while helping family and friends avoid buying duplicate gifts.

This made gift planning dependent on memory, scattered information, and manual research.

The product needed to:

• simplify gift discovery for children
• personalise recommendations based on each child's profile
• remind users about upcoming birthdays and occasions
• allow parents to create and share wishlists
• help gift-givers avoid duplicate or unsuitable presents
• create a convenient path from gift discovery to purchase